![]() ![]() Keywording is a way to help organize content. Why? Because I really want to find an exact match to what I’m looking for. Example, I search “modern farmhouse bathroom lights” I hope that Pinterest will return back all those results. Keywording is a process of adding specific words from your niche allowing Pinterest users to find the content they are searching for. ![]() So here’s the skinny about keywording on Pinterest and the what, why, where and how. We need to make sure your content has those terms so they can find you in a sea of pins. In order to find your content, they need to search certain terms. Pinners are searching for ideas, dreams, plans, goals, recipes and more. Pinterest is a search and discovery network. A question I receive often is - how important is it to keyword on Pinterest? The answer - so important! But there is a right way and a wrong way to do it.
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